Updated on February 4, 2025
Amdax launches 'Novelist': redefining crypto for retail investors.
First crypto asset manager offering low-barrier access
Amsterdam, February 4, 2025 - Today, Amdax - the leading Dutch crypto asset manager - launches its new label ‘Novelist’. It is the first crypto service provider to make managed crypto investing accessible to the general public. From now on, Dutch retail investors unsure of how to navigate the complexities of the crypto market can turn to Novelist. The new crypto service provider offers clients an experienced investment team and adheres to the same high-quality standards as Amdax. After a successful launch in their homemarket, Novelist aims to expand to other European markets.
The new label by Amdax focuses on managed crypto investing starting from €500, targeting people who are serious and deliberate about their finances, recognize the added value of crypto, but lack the time, knowledge, or interest to manage a crypto portfolio themselves. “For many people, keeping up with the market on their own requires too much time and expertise,” says Daniël den Boer, co-founder of Novelist. “We take that work off their hands with an investment team that closely monitors the market. As part of Amdax, we uphold the same high-quality standards, enabling the new generation investors to easily and confidently invest in the digital economy.”
Crypto in every investment portfolio
According to Novelist, crypto has the potential to fundamentally transform the investment landscape and represents one of the greatest opportunities for the new generation investors since the advent of the internet. "Crypto is the best way to invest in the growing digital economy," says Den Boer. "It is the fastest-growing asset class in history. For the new generation investors, faced with high housing prices, rising costs, and low interest rates, crypto offers a unique opportunity to regain control over their financial future. Our goal is to establish crypto as a staple in every investment portfolio, starting with our home market and expanding to Europe in the near future."
First crypto investment team for retail investors
Novelist addresses this demand by being the first to make managed crypto investing accessible to the general public. “As a retail investor looking to invest in crypto, you’ve always had to manage it on your own. That changes today,” says Den Boer. “We believe everyone should have the opportunity to grow their wealth with this emerging industry. With Novelist, we make crypto investing accessible to a new generation of investors, offering low-barrier access and eliminating the complexities of managing crypto investments on their own. Our clients invest in a crypto portfolio tailored to their investor profile. So there’s no need to be a crypto expert themselves.”
Mature asset class
As the crypto sector matures and is increasingly recognized as an established asset class, retail investors are, according to Amdax, ready for Novelist. “Crypto has evolved significantly over the past few years and has now become a mature asset class,” says Lucas Wensing, CEO of Amdax. “We recognized that retail investors are ready for a provider like Novelist, one that makes crypto investing simple and accessible to the general public. We are proud to offer a reliable solution to a new generation of investors.”
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About Novelist
Novelist is the first crypto service provider to make crypto asset management accessible to retail investors. As part of Amdax, the leading crypto asset manager for serious investors, we uphold the same high-quality standards. With Novelist, investing in the digital economy is made accessible for a new generation of investors, offering a much lower entry threshold than traditional asset management and eliminating the challenges of independently managing crypto investments.For more information, visit: getnovelist.nl.
For inquiries, please contact by email or WhatsApp:
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Florian ter Voert